Why It Meant the World to Me
Ello was so much more than a toy, for the first time, rather than playing with dolls with pre-built cars, clothes and houses, Ello was an opportunity to let my creativity roam free. I was no longer restricted by somebody else's design restrictions. I have countless memories of my sister and I creating funky sculptures, weird and wacky vehicles and even jewellery out of Ello.

Funky race cars looked something like this!

The undersea theme was definitely our favourite.
Fancy Ello outfits were possible with all the accessories.