Building Your Imagination with Ello

The building system that turned dreams into reality—one bead, panel, and sparkle at a time.

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What Was Ello?

Ello was a craft-construction hybrid toy designed to inspire young minds with creative freedom and vibrant designs. The toys variety and potential combination of parts gave children an opportunity to create characters, jewelry, building structures, decorative accessories, or whatever they could imagine.

Why It Meant the World to Me

Ello was so much more than a toy, for the first time, rather than playing with dolls with pre-built cars, clothes and houses, Ello was an opportunity to let my creativity roam free. I was no longer restricted by somebody else's design restrictions. I have countless memories of my sister and I creating funky sculptures, weird and wacky vehicles and even jewellery out of Ello.

Ello car

Funky race cars looked something like this!

Ello under the sea

The undersea theme was definitely our favourite.

Ello accessories

Fancy Ello outfits were possible with all the accessories.

The Makers of Magic